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Introduction.
According to a number of research
institutes people are increasingly turning to search engines to find what they
are looking for. Every day access to the internet is becoming easier for
consumers and businesses and the amount of money being spent online is
increasing rapidly as more and more people begin to trust the new technology.
Hello and welcome to How to Attain Top
Rankings – a Do-It-Yourself Guide. My name is Alan Twigg and I’ll be your
host and educator. I’m pleased to tell you that with the information I will be
giving you and little effort on your part, you can look forward to owning a
website that is visible to your customers and that ranks well in the major
search engines. Ask most people why some websites occupy the top positions in
search engines and they’ll either shrug their shoulders or tell you it’s
something to do with meta tags. Well, I’m going to tell you that it’s
nothing to do with luck or meta tags and everything to do with how you design
your site and your link strategy.
Increasingly, internet users are using search engines to find what they are
looking for. Indeed, more than a third of all visitors to the world’s most
popular websites arrive from search engines. Business-to-business users conduct
most if not all of their supplier research using the internet and in particular
search engines. Make no mistake, internet search is growing and the successful
companies of the future will be those with the highest search engine visibility.
I
want you to know that the website that I use for promoting my translation
business has continually been in the top ten results returned by the search
engines for my major keywords for the past 6 years.
If you follow the steps that I outline
here and are prepared to put in the work and be patient, you can look forward to
seeing your website ranked considerably higher in the search engines than would
otherwise have been possible had you not followed this tutorial. I will be
showing you how to choose the right keywords and domain name, how to build your
site with the search engines in mind and how to link your website’s individual
pages. I will also be telling you about content, image text, external links,
Pagerank and much more besides. I also wanted to make this audio book inclusive
so I will doing my best throughout this audio book to make each concept that I
address easy to understand. Not only will I be telling you everything that I
know about how to achieve great rankings for your website for the keywords of
your choice, I will also be telling you how to keep it that way. I don’t
believe in here today gone tomorrow and everything that I tell is focused on
achieving long-term success.
The goal in writing this audio book,
then, was to teach you how to duplicate my success and save you valuable time
and money. I will share with you every step in the process of creating a website
that search engines will love, including my recommendations about obtaining
links.
I’m happy you’re listening, so
let’s get started.
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